Wheatley will oversee Blue Ant’s sales across the Middle East, Africa, Benelux, Greece and Israel. She will report to Alex Maldini, VP of international sales and acquisitions.
The new exec arrives from Digital Rights Group (DRG), where she served as sales executive, managing formats consultancies, sales of formats and finished programmes in New Zealand, South East Asia, Latin America, Ireland and OTT platforms.
“As an international hub for worldwide licencing deals, the expansion of Blue Ant International’s team in the UK market is critical to our continued leadership in premium content,” said Solange Attwood, EVP at Blue Ant International.
“Fleur has a proven track record of success with international format sales and distribution and brings to the table deep relationships and sales expertise in formats.”