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Toonz Media joins Yellow in kids’ content partnership

India-based Toonz Media Group and Australian-based Yellow Entertainment have inked a deal for a co-development and co-production partnership.

In the partnership, Yellow will handle pre-production, including IP creation, scripts, and music, while Toonz will lead all other aspects of production.

Greg Page (pictured), co-founder of The Wiggles and president of Yellow, will serve as executive producer on projects. Toonz CEO P. Jayakumar and Alec Miller, VP of creative development at Yellow, will be producers.

The move will also include a global distribution deal for multiple Yellow-developed preschool animated series. Imira Entertainment, Toonz Media Group’s kids and family specialised distribution division, will be responsible for international distribution of the IP’s developed and produced as part of this alliance.

The partnership will “bring forth commercially attractive and kids-engaging preschool titles with universal appeal to the global marketplace,” according to the companies.

Jayakumar said: “Partnering with Yellow Entertainment presents Toonz with one of those rare opportunities to collaborate with a like-minded entity to create quality preschool content for the global market. This is an exciting venture we are embarking on together that will surely bring awe-inspiring and enriching content for young audiences worldwide.

Page added: I’m ecstatic about the partnership that we have forged with Toonz Media Group, one of the world’s leading animation studios.

“The preschool content that we are developing and producing with Toonz will engage children in a way that connects with children based on child psychology, child development and extensive experience in the industry of preschool entertainment. Be on the lookout for follow-up announcements about the IP very soon!”