C4 takes 900 hours of Vice content to All4

Channel 4 (C4) and Vice have partnered to launch more than 900 hours of Vice’s long-form content on VOD service All4.

The 200 hours of new programming, joining 700 hours of content from the Vice library, will appear on C4’s VOD service in a Vice branded hub later this year.

Titles available on-demand will include: Jamali Maddix’s hit returning documentary series Hate Thy Neighbour (pictured); Emmy-nominated travel documentary Gaycation; Michael K Williams’ Black Market and more.

This is the first time All 4 will host content from a non-Channel 4 brand. The partnership includes a strategic cross-promotion agreement where the All 4/Vice box sets will benefit from powerful social media exposure across all Vice platforms.

The partnership follows an initial third party licensing agreement between Vice and Channel 4 which saw four titles available on the All 4 platform for a limited time earlier this year.

Alex Mahon, chief executive at Channel 4 said: “This is a phenomenally exciting and innovative partnership for Channel 4 and Vice which will create a compelling new hub for young viewers on All 4 and extend the reach of Vice’s content on a free platform.”

CJ Fahey, general manager, VICE TV, EMEA & APAC said: “Channel 4 is a great partner for us in the UK – not only because we have similar audiences, but we are also equally committed to finding new voices, telling unheard stories and giving a platform to a diverse range of people and topics.

“We are delighted to be the first non-Channel 4 brand to have our own curated space on All 4. This partnership also allows us to further our commitment to increasing the reach of our content and finding new audiences on a range of platforms and windows.”

The new partnership underpins Vice UK’s continued commitment to broaden its multi-platform content reach across a variety of platforms and carriers. In May, Vice also made a content deal with US streamer Hulu for 15 titles.

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