Israel-backed Keshet International has inked a deal with Yomiuri Telecasting Corporation (YTV) in Japan to co-develop non-scripted content, with the ambition of creating international formats.
The agreement covers the development of at least one non-scripted title, to be developed this year, with the potential to extend the agreement to develop further formats. The companies will jointly own the format created, which will pilot on YTV within six months of completion. The deal strengthens KI’s presence in the Asian market.
Gary Pudney (left), head of Asia, Keshet International said: “We hope that this new agreement signifies the first of many to come in the region, and the start of a long and mutually beneficial relationship, as we continue our commitment to expand our presence in Asia.”
Akito Sasagawa, international sales manager, YTV added: “We are excited to develop non-scripted content with Keshet International. By uniting our expertise and creativity, we are confident that we will develop unique and appealing non-scripted formats.”
YTV is a privately-owned broadcaster serving the Kansai region of Japan. It is well known for animation, but also produces a range of programming such as news, sports, documentaries, dramas, and variety shows that are broadcast both on YTV’s network channel and via its affiliated network including Nippon Television.