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TAPE launches service that measures potential of scripted titles

TAPE Consultancy has launched App.Dex, a content evaluation service that claims to assess the audience potential of scripted projects.

The service claims to provide objective assessment of the audience potential of scripted projects throughout the development process, including brief treatments and outlines, completed scripts or produced pilots.

TAPE says the service will identify key strengths and weaknesses of a project as well as its marketing and promotional assets.

The App.Dex tool will draw from TAPE’s qualitative content research methodology and Eurodata’s statistical data. The move arrives after Eurodata owner Mediametrie bought a majority share in TAPE in 2016.

John Peek TAPE’s joint managing director, said: “With the explosion of scripted content around the world, all vying to attract and deliver local and increasing global audiences, we believe this is an ideal time to launch this service, providing informed and valuable insights for anyone investing in content.”