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Bell Media ups Di Cio as it unifies French-speaking division

Bell Media has appointed Mark Anthony Di Cio as director of sales for its French-language TV and RDS division.

Di Cio will report to Alexandre Lauzon, general manager of sales for French-language TV and RDS. The move is effective immediately.

The news arrives as the sales teams for Bell’s French-language television channels, specialty and RDS, will be unified. This is after a “long period of consideration,” according to the company.

Bell said in a statement: “This new structure will simplify everyone’s day-to-day activities.”

The integrated sales team will also facilitate communication with brand partnerships to create concepts for advertisers who want to develop campaigns in Québec.