Di Cio will report to Alexandre Lauzon, general manager of sales for French-language TV and RDS. The move is effective immediately.
The news arrives as the sales teams for Bell’s French-language television channels, specialty and RDS, will be unified. This is after a “long period of consideration,” according to the company.
Bell said in a statement: “This new structure will simplify everyone’s day-to-day activities.”
The integrated sales team will also facilitate communication with brand partnerships to create concepts for advertisers who want to develop campaigns in Québec.