A+E launches first int’l digital studio in Singapore

A+E Networks has begun rolling out digital studios outside of the US, under the A+E Digital International initiative, with its first launch in Singapore.

The prodco’s full-service, integrated creative and content creation units will specialise in producing original short- and mid-form digital content themed around network brands and those of its partners.

In Asia, these brands include History, Lifetime, FYI and Crime+Investigation.

In its bid to respond to the changing preferences of its Asian consumers, this content will be distributed through online platforms, adding to its OTT offerings.

A+E claims to have forged growth for its online brands, stating that they now reach 331 million consumers and that engagement has grown by 196% to 81 million, though it didn’t state the time period.

Sean Cohan (pictured), president of international and digital media at A+E, said: “At A+E Networks, we are storytellers who understand the needs of our audience, especially in today’s highly dynamic content landscape.

“A growing share of the consumer’s time is spent consuming short- and mid-form content.  We have recognised this opportunity and are taking a leadership position in investing in the creation of digital-first storytelling that is in keeping with the high creative standards we have set for our brands globally.”

A+E claims that its flagship brands History, Lifetime and FYI have garnered 218 million video views and three million watched hours across its digital platforms in the territory.