The former Aardman Animations, Disney and ITV producer will work closely with Cake CEO and creative director Tom van Waveren and VP of creative Emily Whinnet.
His duties will include working on Cake’s slate of coproductions and overseeing production partnerships on shows such as Space Chickens in Space and Take it Easy Mike.
Doherty is known for developing and productions children’s TV shows over a 25-year career.
“Cake has been ramping up its development and production slate over the last few years and so we are delighted to welcome Rob to the team,” said van Waveren.
“Rob brings with him a depth of experience as well as a strong international network, which will be invaluable in consolidating Cake’s production partnerships on current and future shows.”
In September last year, Cake hired sales manager NBCUniversal exec Julien Farçat and ex-BBC Worldwide formats exec Fransesca de Nicolo as part of a new look distribution team.