T Group Productions will acquire Big Boots Studios, an outfit dedicated to engagement platforms as it establishes a new digital studio.
The prodco has acquired Big Boots as it looks to establish its own digital studio, T Group Media (TGM). Mincheff will serve as president of the studio and report directly to T Group president Jenny Daly (pictured).
In the new role, Mincheff will be charged with overseeing TGM’s original content and building platforms for brand and relationship growth.
TGM will build on Big Boots established relationships with Paradigm Sports Management, whose clients include Conor McGregor and Michael Bisping and projects in development for brands such as Nick Cannon’s Ncredible, Johnny Wright’s Wright Entertainment Group and MCN’s dance community, DanceOn.
The TGM team will be based out of T Group’s Culver City office and work closely with Daly as well as Rob Lobl, executive vice president of development and current programming, and David Kelleher, executive vice president and head of production.
“Roger’s skills and relationships in creating digital channels that engage a mass audience are second to none,“ said Daly.
“This new studio allows T Group to serve as a one stop shop, offering a complete 360º approach for brands, talent and third party producers. Together, TGM and T Group will feed each other across digital and linear, utilizing both worlds to engage content across all media.”