Former Sony Pictures Television (SPT) international production president Andrea Wong has joined the board of disruptive distribution platform TRX.
She is already on the boards of Liberty Media, Liberty Interactive Corporation and the Hudson’s Bay Company.
TRX went live globally last month, with BBC Worldwide and Sky Vision committing their entire libraries to the services, which allows buyers and sellers to complete deals remotely.
The Frank brothers, who previously ran Zodiak Media and RDF Media, launched TRX in 2015.
David Frank, executive chairman of TRX, said: “Having known Andrea for a number of years I knew she was exactly the right person to engage as we build TRX into a global service – in particular her deep knowledge and extensive experience of the market and players in North America will prove invaluable. She’s got great insight and is huge fun to work with.”
“When David first approached me about this I was immediately struck by the huge potential of TRX,” said Wong. “This is an idea whose time has come, an ambitious game-changing play that can revolutionise the way in which content rights are licensed globally run by a team with years of experience.”