Asia Pacific is due to overtake North America this year to become the biggest SVOD market by subscriber numbers.
This is according to Digital TV Research, which estimates that by 2022 there will be 546 million SVOD subscribers globally – 43% of whom will be in Asia Pacific and 31% in North America.
By comparison, the Global SVOD Forecasts report claims that at the end of last year there were 263 million SVOD subscribers – 43% in North America and 35% in Asia Pacific.
“Netflix’s dominance of global SVOD is falling – from a third the global subscribers in 2016 to a quarter by 2022,” according to Digital TV Research principal analyst Simon Murray.
“However, the company will enjoy considerable growth – adding 28 million subscribers between 2017 and 2022.”
The research estimates that Netflix’s share of global SVOD revenues will fall from 45% in 2017 to 40% by 2022 – but will still increase by 55% over the same time period.
Total global SVOD revenue is tipped to more than double from US$17 billion in 2016 to US$41 billion in 2022.