Bianca Rodriguez (pictured) has been upped to sales chief, having joined the company in 2011.
Working under her will be Julien Farçat, a former sales manager at NBCU, and Franscesca de Nicolo, who was previously a worked as a TV and format sales support exec at the BBC’s commercial arm.
Farçat will be sales manager for French-speaking territories, Asia and Eastern Europe and de Nicolo becomes sales executive for the Middle East, Africa, Turkey, Greece, Israel and in-flight.
“Bianca’s appointment and our expansion are both key in supporting Cake’s growing slate of programming,” said Cake managing director and COO Ed Galton.
Cake programmes include Netflix coproduction Bottersnikes & Gumbles, TeamTO-produced Angelo Rules, action comedy Totally Drama and Channel 5 preschool series Toby’s Travelling Circus.
The company last week secured a deal comprising more than 500 episodes with Virgin Media’s new kids app.