Sky channels to broadcast QPR’s Game 4 Grenfell

Game 4 GrenfellSky in the UK will broadcast #Game4Grenfell, a charity football match Queens Park Rangers (QPR) are hosting for the victims of a devastating recent tower block fire.

The match is being hosted at Championship club QPR’s Loftus Road stadium on September 2 in order raise funds for families and individuals affected by the Grenfell Tower fire, which claimed the lives of scores of residents last month in West London, UK.

The game will play on pay TV channel Sky 1 and free-to-air network Pick TV, with Legends TV producing and Expectation handling pre-match, halt-time and post-match appearances.

The game was the brainchild of QPR icon Les Ferdinand and the club’s co-chairman, Tony Fernandes. Former England international Ferdinand, now QPR’s director of football, grew up close to the tower and will play in the game.

Columbia Records’ Ferdy Unger-Hamilton and Mumford and Sons singer Marcus Mumford have been closely involved with the project.

Former professional footballers such as Alan Shearer and David Seaman will take part in the afternoon’s events, along with musicians such as Tinie Tempah and Jarvis Cocker, actor Jamie Dornan and current Premier League player Peter Crouch.

In June, a benefit concert to raise money for victims of the Manchester Arena terrorist attack broke live viewing records on British VOD service the BBC iPlayer, with the terrestrial audience peaking at 14.5 million.