Scotland’s STV has appointed ITV’s managing director of online, pay television, interactive and technology, Simon Pitts, as its next CEO.
His appointment comes after STV’s current CEO, Rob Woodward, said in April that he planned to step down within a year.
“After a thorough and rigorous search process we are delighted that Simon has agreed to join STV as chief executive officer,” said chairman of STV Group Margaret Ford.
“The combination of Simon’s sector experience, drive and track record in delivering strategic change make him an ideal candidate to lead STV’s next phase of growth. I am looking forward to working with him.”
STV, which operates the Channel 3 licences in Central and Northern Scotland, is an affiliate of ITV, the UK’s largest commercial broadcaster.
Pitts said: “I have got to know STV well during my time at ITV and I’m excited by the opportunity to lead a company with such a strong brand and relationship with its audience.
“I’m looking forward to working with everyone at STV to make the most of its great potential in the future.”
Pitts was reported to be in the running for the ITV top job after CEO Adam Crozier announced his exit earlier this year. However, Carolyn McCall, the CEO of low-cost airline EasyJet, was named Crozier’s successor last month.