Lionsgate and Hemisphere Media Group have launched Pantaya, a Spanish-language OTT service dedicated to premium content for the Hispanic community in the US.
It will be available on the web, iOS, Android, and Roku platforms in the US and Puerto Rico, as well as Prime members on Amazon Channels for US$5.99 a month.
Pantaya’s operations will be overseen by its new CEO, Paul Presburger, and Pantelion Films’ COO, Edward Allen.
Pantelion Films is a joint venture between Lionsgate and Grupo Televisa that looks to deliver content to a Hispanic audience. Presburger is also Pantelion’s CEO.
Lionsgate CEO Jon Feltheimer (pictured) said: “This platform is the next logical step in Lionsgate’s track record of serving the Hispanic consumer with high-end premium content through our Pantelion Films venture with Televisa.
“By drawing upon the blockbuster films, vast libraries and world-class programming resources of its partners, Pantaya is positioned to become a compelling value proposition for Spanish-language and bilingual audiences across the country.”
Miami-based Hemisphere targets US, Hispanic and Latin American markets with broadcast, cable television and digital content platforms.
Hemisphere’s CEO Alan Sokol said: “We’re thrilled to be partnered with Lionsgate in the launch of the premier Spanish-language OTT platform that delivers first-run and bold content.
“Pantaya is user friendly, accessible and will provide Hispanic movie lovers in the U.S. an entirely new way to watch movies and connect with their cultures.”