Parrot Analytics appoints Latin America exec

Parrot Analytics has appointed Alejandro Rojas as regional director for Latin America, as it begins international office expansion efforts.

The content demand measurement platform has begun office expansion due to a perceived increased market interest.

It will look to appoint a range of key regional directors around the world, and Rojas (pictured) is the first of these.

In this role, he is responsible for engaging with and selling Parrot Analytics’ products and services to new clients across Latin America, as well as helping with customer success initiatives for existing clients.

Based in New York City, Rojas reports to Parrot Analytics CEO Wared Seger.

Seger said: “There’s a growing need in the television industry for data-driven tools and information to help gauge daily audience demand for content, across all platforms and channels.

“To address this need, as well as service our existing clients, we are expanding our international sales and customer success teams.”

TBI’s latest In-demand chart, produced in association with Parrot, will launch later today