The new recruit joins from Endemol Shine after more than a decade at the company at its predecessor Endemol, where she held various positions including in format sales.
At Talpa Global, the distribution arm of ITV-owned Talpa Media, she will work across branded content in the major territories.
Talpa has also tasked her with expanding the branded business internationally.
At Endemol she switched from a formats to a branding role in 2013. After the merger with Shine she took on the same role in the combined business.