Hulu Japan will play host to the first Asian subscription OTT linear version of Viacom’s youth-skewed network MTV.
A deal between Hulu parent HJ Holdings and Viacom International Media Networks will see MTV Mix offered as a 24/7, curated international music and entertainment net.
This will make MTV Mix the only music net on the SVOD service, though it will also carry reality programming.
“This is a great example of how we are enabling our distribution partners across multiple platforms to deepen the entertainment experience they offer their subscribers,” said Viacom Networks Japan senior VP and general manager Susumu Imata.
“We look forwards to providing the MTV channel to Hulu users, and being the channel’s first subscription-based OTT distributor,” said Hiroyuki Oho, representative director of HJ Holdings.
Last year, Viacom launched MTV Hits on AbemaTV, which is an ad-supported VOD multi-channel platform in Japan.
The news comes on the same day Viacom launched the Viacom Global Product Development Group, which will seek to expand OTT services such as Viacom Play Plex.