Former Red Arrow International development partner Omri Marcus has been named VP of content as Israeli pay TV provider Ananey Communications Group.
He will oversee programming for a slate of Israeli lifestyle channels including The Food Channel, Health Channel, The Good Life Channel and Style Channel, plus connected digital platforms.
Once dubbed ‘Israeli TV’s Wunderkind’ by a Tablet magazine, Marcus is best known internationally for developing various formats across the game show, reality, dating and factual genres for Red Arrow International, which is part of Germany-based Red Arrow Entertainment.
He was most recently CEO of Israeli-Palestinian tech company TCGP LLC, was creative director of digital publisher Electric Sheep, and has written for mainstream Israeli comedy panel shows. He also founded Comedy for a Change, an international conference on the power of comedy to drive social change.
For Ananey, the hire comes four months after Viacom International Media Networks acquired a minority stake in the business, with the option to take a controlling share in the future.