Viacom has agreed an expanded deal with OSN and its Nickelodeon, NickToon and Paramount Channel will now all be carried on the Middle Eastern pay TV platform.
Paramount Channel, which internationally is movie-focused although a new Paramount net is launching in the US, will roll out on OSN next month. Viacom noted that the net is the fastest growing in its channels portfolio.
“I’m very pleased to have reached another exclusive agreement with OSN for three new channels: NickToons, TeenNick and Paramount Channel,” said Raffaele Annecchino, president and managing director, VIMN southern and western Europe, the Middle East and Africa.
“After launching the first Paramount Channel ever just five years ago, the MENA version will be the twelfth in the world, expanding the Paramount Channel reach to more than 94 million households across nearly 100 countries.
“The Paramount Channel in MENA is the next step forward in this rapid expansion and a very important launch.”
The Nickelodeon kids nets have already launched on the OSN platform.
Annecchino said: “The partnership with OSN has been the key driver of our success in this region. The expanded agreement reinforces VIMN’s position as a key provider of international branded content across OSN’s platforms.’
Emad Morcos, chief content officer, OSN, said: “The three new channels, in addition to the offering already available, give our viewers access to the very best entertainment from around the world.
“With most of this amazing entertainment also available on OSN Play, customers can choose how and when they enjoy their favorite shows and movies.”