Scandinavian broadcasters are flocking to Oslo-based distributor Nordic World for locally-produced factual programming.
The vendor has closed more than 120 hours of deals with the likes of MTV Finland, Norwegian foodie channel Matkanalen, Discovery Networks Norway and Modern Times Group.
MTV Finland has bought interior design series Finally Home (Antilgen Hemma), while Matkanalen, which launched on all major Norwegian platforms in December 2016, has taken a 23 ½ hours package that includes Leila Bakes in France (pictured).
MTG has taken two seasons of TV4’s psychic-themed show The Unknown (Det Okända), which has had 22 seasons in Sweden, and Discovery has bought 6x60mins Swedish gardening show Trädgårdshjälpen.
“As our name suggests, our heartland has always been the Nordic territories – and, despite our growing international footprint, our focus remains firmly on our home markets,” Espen Huseby, CEO of Nordic World.
“Only the freshest, most original content stands a chance of winning audiences in our super-competitive region, where budgets are low but expectations high.”