ITV America strikes LaLaLand deal

Formats-logo-460_2The US arm of UK broadcaster ITV has inked an exclusive production deal with actress, author and producer La La Anthony.

La La lala AnthonyThe agreement will see ITV and Anthony develop new shows and the Anthony’s new company, LaLaLand, make the shows in question.

The partners and ITV’s Leftfield are already working together on a reality series set inside the New York hip-hop scene and featuring music producer Timbaland.

Anthony’s acting credits include roles in Starz series Power and Spike Lee movie Chi-Raq.

She said: “I’m beyond excited to be partnering with Leftfield and ITV America. I have a long history of working with David George and I truly feel this company will help bring my ideas to life. I’m looking forward to making some amazing television together.”

Leftfield Entertainment CEO David George added: “I’ve known La La a long time, as a friend and colleague, and she is one of the hardest working, most driven and connected people in our business.

“We’re thrilled to be deepening our relationship with La La, and to take her inspiring voice and entrepreneurial fierceness to multiple genres and platforms.”

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