The recruit will cover sales of formats and finished programming across Southeast Asia and India. She joins along with Kit Yow from 8TV in Malaysia and Alexander Euler, who came across from FremantleMedia’s local office, in the new sales team.
All3Media International has recently opened up in Singapore and is looking to ramp up activity in the region. The new office, which opened just ahead of the ATF market late last year, is run by Sabrina Duguet, executive VP of Asia Pacific.
Chahal will report to Duguet, who said: “I’m very pleased to announce the growth of our Singapore team, which reflects the huge potential here for our outstanding portfolio of formats and finished content.
“We were delighted to celebrate the opening of our Asia office with our clients and friends at Gordon Ramsay’s Bread Street Kitchen, particularly as Kitchen Nightmares and Hotel Hell are proving to be very popular in the region, and are looking forward to working with Xtreme to launch their fantastic new format on the global stage in 2017.”
Chahal said: “Initiatives such as the ATF Formats Pitch underline the company’s strong ambitions for growth across this diverse and vibrant region.”