Scandi formats veteran Anna Bråkenhielm has joined TV consultancy 3Rivers.
At the Dutch-based business she will be a senior consultant within the international team.
Bråkenhielm is well known in international TV circles, having run Strix and Talpa Scandinavia. She took control of the latter and rebranded it Silverback, before selling it to ITV.
Her most recent industry role was running Scandinavian Studios, the formats firm she launched with Bonnier, and which the latter then fully acquired.
At 3Rivers she will work with broadcasters and content companies on strategy and creative strategies, and on international growth.