UK media regulator Ofcom has announced four new board members for UK public broadcaster Channel 4.
The new arrivals are Simon Bax, Paul Geddes, Christopher Holmes and Roly Keating.
Bax is s chairman of media group Archant and of Wispire, which provides rural broadband services. He was previously European vice-president and chief financial officer of Pixar Animation Studios, and president of studio operations and CFO of Fox Filmed Entertainment. He is also a non-executive director of SVG Capital and Inmarsat.
Geddes is CEO of Direct Line Insurance Group, having held a variety of CEO and marketing director roles in the financial services and retail sectors. He is also deputy chairman of the Association of British Insurers.
Lord Holmes is director of an innovation and change consultancy and deputy chancellor at BPP University. A successful UK Paralympic swimmer, he is also a non-executive director of the Equality and Human Rights Commission and was a non-executive at UK Sport.
Keating became chief executive of the British Library in 2012, following a career at the BBC where his roles included the controllerships of BBC Two and BBC Four, head of programming at UKTV and director of archive content.
The appointments were approved by the Secretary of State for Culture, Media and Sport, Karen Bradley MP.