UK sales veteran jailed for sex assaults

Well-known kids programming sales veteran Adam Selly has been jailed after being found guilty of sexual assaults on two women.

Adam SellyLondon-based Selly was convicted on two counts after a week-long trial at Blackfriars Crown Court.

He is best known in TV circles for spells in programmes sales for Atomic Entertainment, Entertainment Rights (now assimilated into DreamWorks Classics), Hit Entertainment and LazyTown Entertainment, and more recently for running his own distribution house, Union Media.

Selly was sentenced to 18 months for one assault, and two years, six months for the other.

Both occurred at his north-west London home after he had contacted the women through his photography website Beauty Bound, which claims to specialise in nude black-and-white female shoots with body paint.

Selly did not charge the women for photographs, but made them available on a ‘time for photos’ basis, police said.

The first woman, aged 20, was assaulted during a photo shoot in January, with the other assault, on a woman aged 23, happening in similar circumstances the following month.

Along with the jail sentence, Selly will also be placed on the UK’s Sex Offenders’ Register and is now subject to a Sexual Harm Prevention Order, which prohibits him from photographing any female outside of his family in any premises without notifying them of his convictions.

“Selly targeted two women after he contacted them through his photography website offering a modelling session in his home,” said Detective Constable Sam O’Callaghan of the Met police’s Sexual Offences, Exploitation and Child Abuse Command. “I would like thank both of his victims and acknowledge their courage throughout this investigation. Both ladies were determined to attend court and see justice done.

“The evidence against Selly was strong, which led to the jury finding him guilty of both counts and the sentence handed to him reflects the gravity of both offences and the effect they have had on the victims’ lives.

“Should anyone recognise Selly and believe they have been a victim at his hands please come forward. We are committed to bringing perpetrators of sexual offences to justice.”

Selly’s company, Union, sells shows such as new Scandinavian preschool toon Lili. He was head of global television at Latibær (aka LazyTown Entertainment) before it was sold to Turner in 2011.