Viacom network MTV is to debut a reality series titled Just Tattoo of Us on 62 international territories and digital platforms next year.
The series, from Gobstopper Television, has been given the greenlight out of the UK, and will aim to tap into the zeitgeist around skin inking.
“The popularity of tattoos right now is extraordinary,” said Kerry Taylor (pictured), senior VP, youth and music a Viacom International Media Networks, which yesterday became part of a new Viacom Global Entertainment Group.
“Every inking has a story behind it, be it something meaningful and personal to the owner, or a hilarious and regretful moment and we can’t wait to capture these moments on screen.”
The 7x60mins series will see three pairs of friends, family members and couples per episode design tattoos for each other, with the each person only seeing the design for the first time when it has been permanently penned on their body.
“The word risky gets banded around a lot in television these days, but what could be riskier than trusting your mate to design you a tattoo?,” said Gobstopper managing director Ross McCarthy.
Gobstopper launched last year after Buccaneer Media’s head of unscripted McCarthy (The Getaway Car) exited the Cineflix Media-backed business and went on to create the business.
The show will debut in spring next year, with a sixth season of another reality series, Ex on the Beach, returning. Whizz Kid Entertainment again produces.