Content to debut Cardinal music docs

Beside Bowie The Mick Ronson StoryContent Media Corp. has signed a distribution agreement with Cardinal Releasing that gives it a raft of music- and media-themed documentaries.

Titles making their debut in Cannes include 1x90mins special Beside Bowie: The Mick Ronson Story, which is about a guitar virtuoso who has performed on countless songs and narrated by the late Bowie.

Monochrome: Black, White and Blue looks at how racial unrest in the US in part created blues, rock and roll, and rap, while B.B. King: On the Road and B.B. King: The Life of RileB.B. King: The Life of Riley make up a pair of films about the blues star.

There is also a special about film icon Steve McQueen’s unknown dirt biking skills, Steve McQueen: Desert Racer, and Bad Company, looking at a rock super-group.

All the titles are produced by Emperor Media.

Content’s executive VP, sales and distribution, Jonathan Ford said the pact with Cardinal was a “significant agreement”.

Content was yesterday named Best Content Distributor at the TBI-backed Content Innovation Awards here in Cannes.