At the Canadian producer and distributor she be senior director, covering sales and acquisitions across Europe and parts of Asia.
Tyre will report to Craig McGillivray, vice president, distribution, who rejoined Breakthrough last year.
The new recruit has worked at Entertainment One, DHX, the CBC and Teletoon. Most recently she was consulting for Masha and the Bear producer Animaccord.
She said: “As Breakthrough continues to expand – I am thrilled to be given the chance to bring my experience and industry knowledge to help bolster our company’s growth initiatives worldwide.”
In terms of acquisitions, Breakthrough recently picked up South African animated series Silly Seasons.