Parrot, which offers insight into comparable programme data on television and digital platforms through analysis of billions of data points captured online, already provides services to the likes of BBC Worldwide.
“We are extremely excited to be working with Parrot Analytics, to help us refine our content strategy,” said Chiara Tosato, commercial director at Infinity. “As a company we strive to be as data driven as possible, and Parrot Analytics’ reports will allow us to refine our content selections and monitor our investments on the territory.”
“Infinity represents a growing trend of an increasingly large number of streaming platforms reaching consumers,” said Parrot’s VP, product, Arturas Vedrickas.
“Parrot Analytics’ Demand Rating system provides the only country-specific, cross-platform audience demand measurement system that OTT platforms like Infinity and others can use to make more data-driven content investments, increase their marketing ROI and truly stand out in their market.”
Parrot has concurrently released data showing Starz original Ash Vs. Evil Dead, which Infinity recently took exclusive rights to in Italy, had twice as much demand as titles such as iZombie, Z Nation and Damien in May.
Since Inifinity launched it, demand has risen 1.5 times the previous level. It also has more demand in Italy than in Germany, Spain, France or the UK, where it is exclusively on pay TV platform Virgin Media.