The event is MIPTV’s international screenings showcase
Fullscreen’s head of sales, Kevin McGurn, will be joined on stage by toyco Mattel chief content officer Catherine Balsam-Schwaber to discuss how the two companies work to create brand experiences and content for young consumers.
Fullscreen, which AT&T and The Chernin Group jointly own, has more than 700 million subscribers across all of its channels and platforms. It has moved heavily into high-quality original production in the past few years.
Vice, this week the buyer of fellow hipster brand Pulse Films, will present at the Digital Fronts for the third time. It will debut a slate of new content for buyers.
Maker Studios, Studio71, Machinima, New Front Digital, Endemol Shine Beyond, FremantleMedia’s The Football Republic and French online specialist publisher Webedia will also present at the event, which takes place April 4-6.