Viacom bringing Car Crash Couples to Cannes

Viacom International Media Networks is launching UK-originated dating format Car Crash Couples at MIPTV.

The series was the first show to be commissioned by Viacom from 5Production, the production arm of Viacom-owned UK broadcaster Channel 5.

The show goes out on the MTV channel in the UK and internationally and MTV will be selling the finished show and format at MIP.

In the reality show, four couples are filmed by in-car cameras as they race across the country putting their driving and navigation skills, as well as their relationships, to the test.

Other VIMN formats for the market include Spike series Life or Debt. The original US version is fronted by business strategist Victor Antonio and follows him as he dishes out tough financial advice to families in a tight spot financially.

VIMN is selling it as a finished show and a format.