FSC Media is debuting Rod & Reel, which runs to 26 half-hours, at MIPTV.
“From the Large Mouth Bass to the Red Snapper, this series takes you on an adventure to the world of professional Sport Fishing in Mexico,” said Mads Dirckinck-Holmfeld.
Rod & Reel follows fishing expert Pedro Sors, who explains the passions, discipline and state-of-the-art techniques used in big game and leisure fishing.
Rod & Reel has run in Latin America for a number of years.
“Working with Pedro gives us an instant access to a goldmine of expertise within professional sports fishing,” said Dirckinck-Holmfeld.
The shows comes after MSC moved into lifestyle factual programming last year with Hunters Magazine.