Pottinen will report to Gary Woolf, All3Media International’s executive VP, commercial development.
In the newly-created role at All3 she will work with the sales, marketing and acquisitions team, providing intelligence and data to support each function.
Pottinen said: “Integrating research and insight into the business will ensure that we invest in the best content and fully maximise commercial opportunities across all media.”
At ITV Studios Global Entertainment, the sales arm of ITV Studios, she was also head of insight. She has also worked at FremantleMedia and The Walt Disney Company.
Steve Macallister, CEO at All3Media International, said: “Establishing a world class research and insight capability within the All3Media International business is a key part of our growth strategy as the industry continues to evolve, and so we’re delighted to welcome someone of Veronica’s calibre and experience to the team.”