Red Arrow’s Ripple poaches YouTube’s Bailey

Red Arrow’s Ripple Entertainment has hired Bailey Rosser from YouTube as it continues to staff up.

Red Arrow, the content arm of ProSiebenSat.1, backed Ripple from its launch last year.

The LA-based digital content firm was founded by former FremantleMedia execs Gayle Gilman and Jason Ziemianski.

Rosser joins from YouTube where she was an audience development strategist at YouTube Space LA. Prior to that she was at Google as an Adwords strategist.

“Bailey’s deep experience with the Adwords product and YouTube strategy are a perfect fit for our data-driven approach to content and marketing,” said Ziemianski.

Rosser’s hire follows that of Katie Peck, who joined last November from FremantleMedia’s digital studio Tiny Riot as senior VP production and operations.

The company has also brought on Desiree Mandelbaum, who has joined as head of talent development and joined from NBC Peacock Productions.

“Growing our team with people who have strong expertise across linear and digital platforms is key to our strategy as a content-focused company,” said Ripple CEO Gilman.