Viacom ups Sharma in Asia

Viacom International Media Networks has promoted Paras Sharma to senior VP, MTV and Comedy Central brands and digital media in Asia.

The new post sees Sharma exploring opportunities to launch new Viacom adult-skewing brands in Asia, along with his existing duties.

Male-skewed Spike is one possibility, with Viacom last year debuting the brand in UK as part of a wider international roll-out.

Sharma will continue reporting into VIMN Asia’s executive VP and managing director, Mark Whitehead, who said: “Today’s promotion is a result of Paras’ ability to think strategically at a regional scale and his considerable contributions to the company.”

Sharma has been with VIMN for two years, during which time he has grown ratings at MTV and Comedy Central, and launched tie-in live music events.

A VIMN Asia spokeswoman said no other moves were currently planned.