The series opener was put on Facebook yesterday and will remain on the social media platform until midnight Sunday.
The linear series, meanwhile, will go out in a weekly 8.30pm slot.
It is based on the Benjamin Law book of the same name and produced by Matchbox Pictures, the NBCUniversal-backed Australian prodco.
The series follows a Chinese-Australian family over the course of one long, hot summer, with the action seen through the eyes of the youngest sibling, 14 year-old Benjamin.
NBCUniversal will sell the series and format internationally.
Facebook is recognised as a platform on which to talk about TV, and to watch some shortform video, but full-episode releases are unusual.
US cable net Starz is one of the few others that have experimented with longform comedy on the platform, launching a season opener of LeBron James-inspired basketball comedy Survivor’s Remorse on the service. That episode was not geo-blocked and could be seen worldwide, whereas SBS’s The Family Law can only be seen in Australia.
Nordic noir heads to China. tbivision.com/2018/12/11/nor… https://t.co/E2vSfysYbA
15th December 2018