Former FremantleMedia executive Simon Spalding has taken a non-executive chairman role at Blurrt, the social media analysis firm based in Wales.
At Blurrt he will advise the start-up strategy and oversee its growth plans in the UK and international markets. The social media firm added that he will lead investor relations and oversee sales and marketing.
The company, which launched in 2013, has worked with ITV and Warner Bros., uses proprietary software to analyse real-time social media activity.
Spalding said: “I was drawn to Blurrt because I instantly loved what their product could do. The platform has a unique ability to discover and surface social content in a way that no-one else in the market can currently offer – and that in itself is hugely exciting.”
He added: “In all my previous roles I have focused on creating and capturing value from unique content. The platform has uses across a broad range of industry sectors and is easily scalable on an international basis.”