Brazilian broadcaster Globo is to launch a full-service on-demand player on November 3.
Globo Play is being billed as an “evolution” of the existing Globo TV+ platform.
The new service will allow users to watch live programming from Globo’s linear channels, library content of around 80 programmes and digital shorts across connected devices, some of which will be distributed in ultra-high definition.
Brazil’s on-demand landscape includes SVOD platform Netflix, which recently revealed its first original show produced in the Latin American territory, 3%.
Besides a suite of telenovelas, miniseries, dramas, news and sports, Globo Play will also offer exclusive camera angles for the continuingly popular Big Brother Brasil. Upcoming drama Merciless and miniseries Dangerous Liasons, which launch on TV in January, will be offered in 4K.
The service will initially be ad-supported and offer branded content opportunities, with the potential for an SVOD version on the table. “The video market still has great potential for growth in Brazil,” said Eduardo Becker, Globo’s director of digital media sales. “And the commercial options are just beginning.”
“We are amplifying our linear programming reach to new devices and viewing occasions, enriching the audience’s experience with our content. With routine changes and new consumption habits, it is a natural course to strengthen our presence across platforms,” said Carlos Henrique Schroder, Globo’s CEO.
“We will offer a premium experience to users, with improved usability, content availability after the program is aired, and an unbeatable archive of major TV successes,” added Erick Brêtas, Globo’s director of digital media.
“Not to mention the live transmission of our programming, which includes content ranging from drama, variety shows and films to our news and sports’ shows.”