MIPCOM reports 2015 numbers

mip-outisde-view_2Reed Midem reported 13,700 delegates for MIPCOM as the annual programming market wraps up after a tumultuous week here in Cannes.

The number is exactly the same as the one reported last year although the composition of the attendees has changed.

Reed said 4,800 of the total were buyers compared to 4,600 buyers in town last year, and 1,600 were acquiring for digital platforms, against the 1,300 reported in 2014.

The pre-MIPCOM kids market MIPJunior had 1,400 delegates, Reed said. There were 590 buyers at that event.

MIPCOM remains better attended than MIPTV, which has reported 11,000 attendees for each of the past three years.

It was an eventful market as Reed staff worked around the clock to keep the show functioning in the aftermath of the deadly storms that wreaked havoc in Cannes and the surrounding area on Saturday night.

Reed Midem relocated the MIPJunior market from the flooded Martinez hotel to the Palais des Festivals and registration and other on-site facilities were relocated.

The first night party was also cancelled and several distributors raced to repair their stands ahead of the opening of the market.

Among the many producers, distributors and buyers that TBI spoke with this week, the overriding feeling was the Reed Midem had performed an excellent job in terms of crisis management and handling the huge logistical challenges created by the events of Saturday.

LAURINE GARAUDE 2011Reed also announced a new drama event for MIPTV and Reed’s TV chief, Laurine Garaude, highlighted the volume and quality of scripted fare launching at the market this year.

“The demand for premium drama was reflected by the packed world premiere TV screenings and the major series that were brought to MIPCOM,” she said. “

Garaude added: “The inaugural MIPDrama Screenings next year at MIPTV will allow some 250 international buyers to get exclusive access to the best and latest drama in the market and further develops MIPTV and MIPCOM as launching pads for major international drama.”

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