Sony Pictures Television went ahead with a screening of The Art of More here in Cannes last night, and announced a raft of international deals for the Dennis Quaid drama series.
The MIPCOM screening of the show was under question as deadly floods hit Cannes, forcing MIPCOM organisers Reed Midem to relocate events and assure delegates the market was going ahead.
In the wake of the screening for MIPCOM delegates, SPT said that the ten-part drama has been bought by a several international broadcasters.
In India, the show, the first full-length drama series for Sony’s online channel Crackle, has been acquired by Viacom channel Colors.
In the Middle East, pay TV operator OSN has acquired regional rights. In another pay TV deal, D-Smart has bought it in Turkey.
The series is set in the world of high-end auction houses. As well as Dennis Quaid, it stars Kate Bosworth, Christian Cooke and Cary Elwes and the quartet all attended the screening.
Keith LeGoy, president of international distribution for SPT, said: “The Art of More is a fast-paced, fresh, star-studded peak inside the glamorous and cut-throat world of international auctions and art dealing. The drama and its stellar cast will stand out and deliver for linear broadcasters and on demand platforms, who are showing huge interest in the show.”