The format, which hails from Denmark, will also be remade in the Netherlands, for RTL, and Sweden, for TV4.
Real Men sees five everyday men embark on massive health transformations, and comes from MakeItBee (fka Fjernsynsforeningen), which produced it for DR1.
In Germany, Red Arrow-owned Redseven will produce VOX’s version, and casting is already underway ahead of a debut next year.
The Dutch version has Warner Bros. International Television Production attached, while Banijay Group-owned Nordisk Film TV will produce the Swedish one.
WBITVP has also secured the show in Belgium and New Zealand, with FremantleMedia Finland also buying production rights.
“This format is about portraying male self-image in an authentic, witty and humorous way,” said Kai Sturm, editor-in-chief and head of entertainment at VOX.
“It will be a blast especially for our female audiences, who will have the chance to see what really makes men tick and what incredible performances they are capable of.”