Facebook has reportedly held preliminary discussions with the major record labels about adding music video content to the service.
According to a New York Times report, which cites four people briefed on the talks, Facebook is looking to agree licensing deals to insert a limited number of music videos into Facebook users’ feeds.
The report claims that the videos would be chosen by the labels, would be available on a revenue-sharing basis and could be added in the coming months.
Billboard first reported last week that Facebook was aiming to conduct a “test run” of music videos on the site through to the end of the year, citing an industry source.
Music Ally also reported earlier this week that Facebook plans to bring ad-supported music videos to the site and follow this by launching an audio music-streaming service to compete with the likes of Spotify and Apple Music.
However, in a statement Facebook said it has “no plans to go into music streaming”.