‘Green Netflix’ hires boss, opens UK office

An on-demand service that describes itself as ‘the Netflix for green content’ has hired a new managing director and opened a new UK office in Bristol.

Green.TV has recruited Rich Keith from video game MCN Yogscast. He will be managing director of the eco-focused producer, distributor and YouTube channel operator, which launched in 2006 as a partnership with the United Nations Environment Programme and claims to reach an audience of over 500,000.

Keith will work out of Green.TV’s new Bristol office and Green.TV said he would oversee the next phase of strategic development for the company, including channel and content partnerships, licensing opportunities and wider restructuring.

The new MD said: “I’m really excited to be expanding Green.TV’s operations to Bristol. We have a clear vision for Green.TV to build on its market leading position and create a true world leader in providing digital video on demand for factual green content.”

Green.TV also has a base in Geneva, Switzerland. Company founder, Ade Thomas, said: “We have ambitious plans and I am confident that, with our new base in Bristol, and the appointment of a world class talent in Rich Keith, we’re well on course to achieve that. Bristol has long been defined as a centre of world trade and Green.TV is proud to be a small part of continuing that story.”