Scripps Networks Latin America has promoted a pair of executives as it continues to roll out Food Network across the region.
Adriana Alcântara (left) has been upped from director to VP, marketing and production, while Claudia Clauhs (below, right) rises from director to VP, programming.
They are both based in São Paulo and report directly to Márcio Fonseca, managing director, Scripps Networks Latin America.
The promotions come after the pair played key roles in the launch of Food Network in Brazil, a move that represented Scripps Networks Interactive’s first channel brand launch in Latin America.
Alcântara’s new pan-regional role places her in charge of all production and creative efforts for Food Network. She will oversee the production of original local content, plus marketing, communications and digital media strategies.
Clauhs’s role is a new post, in which she will develop and execute Food Network’s programming strategy, including the scheduling of original series, specials and stunts. She will also seek new talent and make creative and editorial decisions.
Both execs joined Scripps in 2013, Alcântara from Apple, where she was head of movies, and Clauhs from Fox International Channels, where she was factual and lifestyle programming director, responsible for international and local content and programming strategies for National Geographic Channel and FOXLife.
In related news, Scripps-owned Asian Food Channel has commissioned Family Kitchen with Sherson and Cooking for Love, a pair of 6x30mins originals. The former comes from Double Vision in Malaysia and th latter from Refinery Media in Singapore.