MTV has ordered Say it in Song, a new international series from Tony DiSanto’s ITV Studios-backed prodco DiGa.
The format has people use songs, music-based pranks and dance routines to communicate a particular and important message to other people.
The audience knows the backstory and the message the performer is trying to communicate.
Hosted by musician Redfoo, MTV is billing the show as a ‘social series’ and said it “has all the excitement and surprise of the hidden camera caper-like Punk’d mixed with the drama and emotional story-telling of Made“.
The 18-episode first season is set to air across MTV’s international channels from August 2015.
“This series taps into the idea of music as the universal language that can connect people and convey thoughts and feelings in a way that words alone just can’t,” said DiSanto.
He added: “That central idea, plus great memories of iconic music movie moments and the current trend of people using music in digital shorts to say everything from ‘marry me’ to ‘I quit’, came together to create Say It In Song.”