African telco Tigo is launching a new on-demand service targeting its 2.5 million customers in Rwanda.
The telco is working with VOD firm Vonetize, which operates a paid-for mobile-focused streaming service in Africa under the Aflix brand. It is now in 34 African countries and offers series and movies from distributors including several Hollywood studios.
Tiga’s service will be called Aflix by SmartVOD and roll out next month.
“Rwanda has made leaps and bounds with regard to its internet infrastructure, making Tigo the perfect partner for our launch in Rwanda,” said Noam Josephides, CEO of Vonetize. “Consumers there long for affordable, quality content and Aflix is the only Hollywood content service available in Sub-Saharan Africa feeding this need.”