Canadian SVOD service CraveTV has added Chromecast support, meaning its subs can now access the streaming service via the Google dongle.
CraveTV is run by Bell the telco that also owns broadcaster CTV, which added Chromecast compatibility earlier this year.
In a competitive Canadian SVOD scene, CraveTV becomes the first to add Chromecast support. It will allow subs to watch CraveTV shows on connected devices via the Chromecast HDMI dongle.
Bell said that following the CTV and CraveTV deals, more of its brands will add Chromecast capability in the future.
Domenic Vivolo, executive VP, content sales, and distribution marketing, Bell Media said: “By delivering CraveTV through Chromecast onto their televisions, CraveTV becomes even more valuable to its subscribers.”
“We’re excited to see CraveTV utilize the power of Chromecast with their new apps and site,” added Suveer Kothari, director of Chromecast partnerships, Google. “Chromecast makes it easy to catch up on content you care about, and CraveTV is leading the industry by providing viewers with the choice to stream video content straight to the biggest screen in their house – their television.”
Separately, Bell announced that CraveTV has secured distribution as part of SaskTel’s pay TV offering. It will be part of the telco’s maxTV product.