Singapore-based content firm Bomanbridge Media has acquired its preschool series Musti ahead of MIPTV.
The deal with ER Productions/Paradiso TV hands Bomanbridge sales rights to the show, which was created in 1969 by Belgian graphic artist Ray Goossens.
The show teaches kids aged 2-6 to deal with everyday problems.
“Bomanbridge is pleased to partner with ER Productions to bring Musti – a long-time beloved series to broadcasters in Asia,” said Sonia Fleck, CEO of Bomanbridge Media.
“Musti is an evergreen character, and it is a great time in Asia to relaunch and promote such well known characters. We are sure that this can lead to lucrative revenue streams and become a favorite among young viewers and garner top ratings.”
Producer ER created the original show and recently updated it 3D.