Formerly known just as Jakob Mejlhede, the exec joins the board with immediate effect having been appointed executive VP, programming and content development.
He joined MTG in 2005 and has been senior VP, acquisitions and programming for the past six years. He also became chief content officer for MTG’s digital incubation division, MTGx, last year.
In the new post, he will be responsible for content acquisition, programming and development of MTG’s Nordic on- and offline pay TV businesses and group-wide online free TV business. He will aso oversee format sourcing and coproductions.
“My role is to explore how we develop and utilise our world class content portfolio in as smart a way as possible, so that consumers enjoy the best experiences and are brought even closer to the entertainment that they love,” he said.
“Content is king at MTG and Jakob has long been our king of content,” added MTG president and CEO Jørgen Madsen Lindemann. “Video viewing is increasingly digital, unscheduled and mobile so relevance is more than ever the name of the game, and that is about securing the best content available and delivering it to viewers in many different ways.
“Jakob is now therefore our chief story-sourcer and story-teller, with a wide brief across MTG’s channels and services to work with our experienced teams to deliver the leading digital entertainment brands in each of our markets.”